Our Mission

Outfitting The Everyday Explorer™
We are more than just products. We are a vision to help others live a balanced life.

The Story

SRL began as a mindset that turned into a best selling book called “The 7 Rocks Of Life” based on a true story. A year later, the founder went on a trip to Africa to help build schools & was able to donate 100 shirts to kids. When he saw how happy the kids were receiving new clothes it made him realize what clothes can do for the human soul.

Giving Back

That next year he went on a ski trip to Lake Tahoe with his brother. Steve was able to be in nature, surrounded by water, rocks & mountains with views for days. Seeing how adventure can help the human spirit he decided to launch SRL as a leisure & apparel company.

Thank You

I combined the two things that inspired me that year, the giving back of clothes & exploring nature. I want to give a special thank you to my parents. Both of them have been supportive of this brand from the beginning. Also, thank you for reading this & being part of our mission. We appreciate you supporting SRL!
Founder | CEO Steven Mazzurco
[time] minutes ago, from [location]
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